our story
In a world overwhelmed by noise, the marketing movement was born to rediscover what truly matters: marketing and business foundations that help brands thrive.
A group of millennials shaped by the golden age of marketing—a time when creative execution followed solid business foundations.
Our story began with a simple belief: great brands shouldn’t just aim to make an impression or go viral—they should strive to make a lasting impact by crafting strategies that connect with hearts and minds.
At the marketing movement, we uncover unique brand stories and drive results by turning curiosity into conversions and engagement into loyalty.
our mission
Transforming businesses with creative, insight-driven marketing & business strategies. We integrate with our clients, understand their audience, and offer unique strategies that inspire growth and build lasting relationships.
our vision
Reviving the concept of marketing by going back to basics — focusing on strategy, insight, and authenticity — while creating a sustainable future where businesses thrive by connecting deeply with their audiences.
the founder
Hi, I’m Rania. With 18 years of experience in insight-driven marketing, I’ve worked with industry leaders like Vodafone, Danone, and Etisalat, mastering how businesses grow and thrive. My journey began at top research agencies like Ipsos and Nielsen, where I learned how powerful insights fuel impactful strategies.
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Today, I’m the founder of the marketing movement, a strategic marketing and business consultancy built to help businesses lay the foundations for long-term success. While many jump straight to social media, we focus on what drives success before and beyond it: deep audience understanding, actionable insights, and strategic plans that ensure growth and differentiation.
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With a deep understanding of Middle Eastern market dynamics and client-side challenges, I aim to help businesses establish themselves, grow sustainably, and leave a lasting impact.